FA Cup: Sponsorship by Littlewoods Pools

FA Cup: Sponsorship by Littlewoods Pools; EXT
CMS Barry Dale (Chief Executive Littlewoods) intvwd SOT - We welcome the FA giving us this opportunity/ the fact that the national lottery is coming means this competition will be enhanced for us
CMS Miller holding FA Cup and i/c SOT & sign off



RUSHES ---------------------------------------------------------------------
*R01099409 FA CUP: SPONSORSHIP BY LITTLEWOODS POOLS:
1.9.94
 FOR ARCHIVE REF QUOTE B0137362
 -------------------------------------------------------------

 INT ITN T/C AS ORIGINAL CASSETTE
ENGLAND 00.21 MS FA cup on stand at PKF, CS England team badge
London TILT DOWN to words "The Football Association",
Wembley GV David Davies (FA press officer) intrduces PKF.
Stadium
 02.56 Trevor Phillips (Commercial Director FA) speaking at
 PKF, announces that Littlewoods Pools will be new
 sponsors.

 09.55 Barry Dale (Chief Executive Littlewoods) speaking
 at PKF.

 12.44 Boards removed to reveal FA Cup & amount Littlewoods
 paid for sponsorship #14,000,000, Phillips & Dale
 pose for press holding FA cup.

 EXT
 14.06 MS electronic scoreboard at wembley stadium shows
 new sponsorship deal with Littlewoods Pools, GV
 one end of stadium PAN to other end of stadium,
 Phillips & Dale pose for press holding FA cup in
 royal box.

 15.22 Intv Trevor Phillips about the sponsorship deal.

 17.25 Intv Barry Dale about sponsorship deal.

 18.40 Graham Miller i/c.

 R01099409/B0137362 ENDS: 20.37