Case Study: Creating Custom Content for American Express
Case Study: Creating Custom Content for American Express
We delivered a massive library of images and video clips for Amex to promote their new travel insurance on Facebook and beyond.
The Ask
Create the building blocks of an ongoing social campaign promoting Amex’s new travel insurance.
The Solution
Matching videographers in geographically diverse areas, we delivered the specs for each shot to our worldwide team. Our network went to work using Amex’s storyboard as a reference to ensure we capture the required five distinct shots from multiple perspectives. The result? A compelling social campaign which launched recently launched on Facebook. With more than 600 exclusive clips, Amex has an abundant library for refreshing the ad as it gets distributed across territories in additional paid social programs.
